ON- DEMAND WEBINAR

Future Proof: How To Thrive In Tomorrow's Market

About this webinar:

Accountancy is changing and the firms that thrive will be those ready to adapt. Growth and transition bring exciting opportunities, but also tough hurdles: outdated tools, shaky succession plans, retention struggles, and rising client expectations.

This webinar brings together industry voices who are helping firms move beyond day-to-day survival and into long-term, sustainable success. Together, we’ll explore how firms can modernise, strengthen leadership, and prioritise people to build real value for the future.


Why Attend?

 Unclear growth strategies – Firms lack clarity on how to drive valuation with technology and smarter processes.
 Data security risks – Protecting sensitive information during transitions is more critical than ever.
 Weak succession planning – Leadership gaps threaten stability in times of change.
 Retention struggles – Rising costs and leadership changes make it difficult to keep talent engaged.
 Outdated technology – Inefficient systems reduce competitiveness and buyer appeal.

But with the right strategy, these challenges can become catalysts for transformation.

Speakers:


Paul Lodder

Accountant at heart and VP, Accounting Product Strategy at Dext


Eva Mrazikova

Director of Product Marketing, IRIS Software Group

 

Jenny Strudwick

Product Director

 

Gillian O'Dea CA

Director, J H Greenwood and Company


Eva Mrazikova (Moderator)

Accountancy Market Specialist, IRIS Software Group

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