About this webinar:
Accountancy is changing and the firms that thrive will be those ready to adapt. Growth and transition bring exciting opportunities, but also tough hurdles: outdated tools, shaky succession plans, retention struggles, and rising client expectations.
This webinar brings together industry voices who are helping firms move beyond day-to-day survival and into long-term, sustainable success. Together, we’ll explore how firms can modernise, strengthen leadership, and prioritise people to build real value for the future.
Why Attend?
• Unclear growth strategies – Firms lack clarity on how to drive valuation with technology and smarter processes.
• Data security risks – Protecting sensitive information during transitions is more critical than ever.
• Weak succession planning – Leadership gaps threaten stability in times of change.
• Retention struggles – Rising costs and leadership changes make it difficult to keep talent engaged.
• Outdated technology – Inefficient systems reduce competitiveness and buyer appeal.
But with the right strategy, these challenges can become catalysts for transformation.
Speakers:
Paul Lodder
Accountant at heart and VP, Accounting Product Strategy at Dext
Eva Mrazikova
Director of Product Marketing, IRIS Software Group
Jenny Strudwick
Product Director
Gillian O'Dea CA
Director, J H Greenwood and Company
Eva Mrazikova (Moderator)
Accountancy Market Specialist, IRIS Software Group